Dream Logic is a community of artists, technologists, designers, experimenters, and entrepreneurs. We design, curate and build immersive art experiences that bring artists + technologists together to explore new ways of seeing.


Services + offerings:
  • Curation: new media art, installation & interactive art, AR/VR art, sound

  • Immersive experience design

  • Interior design + installation

  • Event Logistics + Management

  • Sourcing and oversight of contractors, build-outs, installs

  • Installation 

What does our name mean?

Dreams operate via a curious logic...

The vast cognitive network that governs the dreaming mind is deeper and wider than that which promotes conscious sense-making. Rationality is suspended in dream states, which is why in dreams we can swim through the air or walk through walls. Dreams are the land of inventions, visions, and nightmares.

Because virtual experiences do not abide by the logic of physical laws, they support a remarkably similar hyper-associative, instinctive, self-aware cognitive state as dreams.

We explore these territories using art as a guide. As poets, mystics, scientists, and inventors will will tell you... strange and wondrous things come to life in the borderlands of dreams.



>> Curator + producer Lindsay Saunders is a self-described tech / art nerd. She curated her first AR art show in Brooklyn with artist Lauren Shaw in 2012, wrote a thesis on AR and marketing in 2014, and produced a VR / live theater play at the Hollywood Fringe Fest in 2015.  She is a Senior Program Manager on Mozilla's Open Innovation team. And, now that she teaches Project Management at NYU, she is officially a wizard.  

>> Artist, curator + producer Kelly Sinclair Vicars works on immersive art projects that combine world building, visual art, and experience design. When she’s not helping transform a Boeing 747 into a moving art installation in the desert, she spends as much time as possible drawing, writing and painting in her Sierra Nevada studio. She is currently pursuing her MFA in Interdisciplinary Art at SNC in Lake Tahoe. "Dream Logic" came from a list of fake band names she keeps on her cell phone, and The Art of Dying show was inspired by a weird dream she had about Sean! Her words to live by: never leave home without a headlamp. 

>> Technical director Sean Kennedy’s background in psychology enables him to skillfully implement weird new tech in very human settings. His superpowers include: working with imperfect interfaces, undocumented methodologies, and untested code;  implementing online marketing strategies and providing elite tech support to clients; and re-assuring people that everything will be okay. Sean loves doing house calls for technological art projects involving VR, projection mapping, and emerging tech. He is an avid writer of poetry, short stories, and travel journals and just completed his first sci-fi novel. He roams the desert (in between grilled cheeses) helping distressed participants at Burning Man find solutions, and/or themselves.

>> Designer Liisa Laukkanen applies her talents as an interior designer and architect to dream up immersive environments for Dream Logic shows. She founded F2 Design in San Francisco in 2011, and between installs can be found jet setting at the drop of a hat to anywhere she hasn’t been yet, or cross-country skiing through her native Finland. (She can attest that Fins DO rake their forests.) Her favorite color is pink. Her most recent motto: always carry a tape measure. 


In May 2018, Dream Logic exhibited an art installation and a virtual reality film ('Hovering' by creative studio 79Ancestors) at SFMOMA in San Francisco as part of the celebration surrounding the opening of 'The Fifth Season' René Magritte exhibit. Our installation features 50 clouds illuminated by LEDs, creating a "cloud ceiling" in the museum's white box room in tribute to Magritte's famous clouds.


In partnership with Bay Area immersive theater collective LavaSaga, Dream Logic produced the VR component of this fantastic, 2-hour long journey in which participants came into an intimate encounter with their own life and death.


Dream Logic presents a recurring VR installation at California Academy of Science's monthly 'NightLife' event series in Golden Gate Park. 


In 2017, Dream Logic presented VR at Luminary, Future Fires' opening showcase at The Midway Gallery in San Francisco. Our installation explored the theme Nature / Unnature inspired by the question: may we experience epiphanies and cathartic experiences in our “natural” minds, spurred by the “unnatural” creations of VR artists?

We engaged with this question through three VR experiences: Dreams of Dali from The Dali Museum, Morphogenesis by Can Buyukberber & Yagmur Uyanik, and Fistful of Stars by Eliza McNitt & The Endless Collective.


Our first show, The Art of Dying (October 2016) invited over two dozen artists and technologists from around the world to bring their visions of mortality to life through virtual reality, augmented reality, installations, music, and interactive experiences. The show took place in San Francisco's mission district as part of OpenIDEO’s Re:Imagine | End of Life week - a citywide conversation through art, experience, and design.